How To Create A Bond With The Community And Your Business
The community that lives where this company is located is very crucial. Goodwill from the community will have an effect on how the company will operate or how it will achieve its goals. Rejection from the community can prove difficult for any company. It will be very difficult for you to run the business in a hostile environment. You should strive to form, a very great relation with them. There are a number of ways that your company can improve and ensure good relations with the community.
The first thing is you need to empower people in the community. You can assign some of this services to the locals. It will make them feel that they are part of the company. It will create a feeling of responsibility to the company. They will aim at ensuring that the environment is conducive for you to work in. They become your informant which is advantageous to the business.
You should also offer sponsorships to the community. It will give the community more in helping them out. You can sponsor children’s education where people nominate students who need this help. The program can select the top students but needy and support them. Other activities that are not educational can be sponsored. Sporting events, community events like fundraising can be great ways to give back.
You can form collaborations with other companies can offer charity to this community. You can have marathons where the proceeds go to providing vital amenities that are needed in the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. These projects should be done regularly. This will ensure that your companies deeds are fresh in their minds. You must form a relationship with the leaders in the community. People follow their leaders and listen to them, use these leaders to form relationships with the community. Consult and form a bond with formal and also informal leaders.
Communication in any environment is crucial. Great communication must be build between the business and the community at large. Have representatives who can forward the company’s concerns to you. You can involve them by having public participation events on projects that will directly affect the company. This communication makes them feel loved which will be great for the business.Make this connection in the early stages of your company.It would be easy forming bond with them when you show that you care from the start. Doing this task later in the project may face a lot of rejection which can cost you in the long run.